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The
State of Florida recently "okayed" ticket
scalping. We haven't.
In
our view, scalping exploits you, the artist and the
venue - it limits access by setting a price far above
what we and the artist agree upon. Ruth Eckerd Hall's
mission is to make these artists available to you at
the lowest possible ticket price. To do that, we rely
on donations to offset our presenting costs so we can
breakeven at the end of the year. The mission of the
scalper is in direct conflict - scalpers monopolize
tickets to inflate prices and turn a personal profit
off something they do not own. They call it "the
free market at work"; we call it unethical and
until recently most states called it illegal.
A
ticket is not merchandise. Its a revocable license to
enter our concert hall, subject to termination with
denial of admission at management discretion. Our policy
is that if you resell Ruth Eckerd Hall tickets for an
inflated price, we revoke that license without compensation.
The tickets become null and void. If you are a Ruth
Eckerd Hall member reselling tickets, your membership
fees are forfeited, your privileges revoked and your
tickets voided - again, without compensation.
When
you purchase from an unauthorized source (resale auctions,
resale web sites, classified ads, etc.), you assume
a risk - that ticket could be voided, reported lost
or counterfeit. No
matter what "guarantees" the seller claims
to offer, do you want to show up for a special evening
out and be turned away? Return home to try to trace
your unknown supplier in the hope of getting your money
back? We don't want that to happen to our patrons.
Nothing
frustrates us more than to see a concert goer pay a
scalper $1,000 to see an artist on the Ruth Eckerd Hall
stage for one night, when a donation to support the
arts in our community gives you membership privileges
for a full year and guarantees that your ticket will
be legitimate when you arrive.
The
decision is up to you. We hope you say "No"
to those who drive prices up, deny access at a fair
price and profit off the hard work of the artists you
come to see on our stage.
Afterall, it's your stage too.
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